PCC worldwide
| ISSA Warsaw 2011 |
| Friday, 19 August 2011 07:51 | |||
The 5th Edition of International Fair of Cleanliness ISSA Interclean for the Middle-Eastern Europe region is a cycle of the largest Fair events in the sector of professional cleaning. So far, this was the event where Kosmet-Rokita was present only a as visitor.
The year 2011 brings a breakthrough in professional chemistry at our company. Prepared by us within the previous year, the development plan comes into force now, and we chose ISSA Interclean fair that attract all major players of this branch to be the place of debut and disclosure of our ideas and plans. Thanks to this fair, Kosmet-Rokita finally could present its potential in the category that is especially important for us.
Except the products that have already been in our range for a few years, and which were thoroughly relaunched, at this year’s fair we presented a new range of 11 technologies dedicated to keep cleanliness inside the objects named: Roko Gold in capacities 1l and 5l. Many-month research works and gathering information on market needs and competition analysis provided grounds for preparing completely innovative formulas based on systems using glycol acid. This acid is widely used in cosmetics to clean and nourish skin, in industry to remove dirt in hardly accessible places, e.g. while cleaning the concrete, to clean industrial boilers, treat water, etc. These technologies are safe for the environment, highly biodegradable, they are safe for the surface being cleaned as well as delicate for human skin, which undoubtedly facilitates practical application of the preparation. In this technology, we also used innovative raw materials such as nanosilica, terpenes, wetting agents and many others. The whole line can be characterized by interesting and intensive fragrances that leave freshness in the room being clean.
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